MMA - MMD - SMDS

Confused about what is a mobile medical device or application? Well, most people working in this space are too, and not surprisingly! OK, now we’re talking. With all the renewed attention in this space from the latest announcements by Apple and the likes the mobile medical device app story is getting really hot, again,…. and remains […]

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In a PMGroup / Havas Lynx survey of 250 people working in, and for, the pharma industry, ‘unclear strategy’ was voted the biggest challenge the industry will face with ‘digital’ in 2014. Sven‘s insight: Nice to see these confirmed in a neat table. We type of know these after some years in the industry. Lilltle comment […]

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There is a lot of theory, and theories about the theory, but nothing beats getting your hands dirty in putting that theory into practice! This year I had the great honor and pleasure of running a full-day hands-on workshop as a pre-session to the DigiPharm 2013 Conference in London with Kay Wesley. We had around […]

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Where is the limit for Pharma in building the super-charged KOL status online for its favorite physicians? In many ways Pharma has had a mystic influence in building and crafting the future KOL’s, based on their own capabilities (great presenters, scientifically astute, and often because they also favor Pharma-Physician “partnerships”). In the more traditional world […]

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Sumptuous Barcelona, monumental timing,  constructive hard work, and a lot of fun all packaged into one event! I had the pleasure to co-facilitate a full-day workshop on Social Media in the Pharmaceutical industry at the latest Fleming Europe eMarketing conference with Alexandra Fulford (a strong contender for Pharmaguy’s Social Media Pioneer award this year) recently. […]

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In a highly regulated industry, active social media engagements need to be carefully conducted. Sven‘s insight: Incredibly good read. I personally adhere to Dr Tucker’s opinions around the “wonderful opportunity” of Wikipedia as a “risk management” for the PATIENT (and not Pharma) – after all, social media is about the community, not only us protecting […]

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Despite its efforts, Big Pharma hasn’t exactly taken a big bite out of the mobile health market. According to a new report from mobile app research firm research2guidance, only one pharmaceutical company, Sanofi-Aventis, has created an app portfolio that’s achieved more than 1 million downloads. If mobile health is headed toward becoming a multi-billion dollar […]

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