Medikly, a leading cloud-based, intelligent digital platform, today announced that Mark Goldstone joins the company as Co-CEO, along with current CEO and Founder, Venkat Gullapalli, MD. The announcement follows Medikly’s recent multi-million dollar Series A funding, further solidifying the company’s commitment to helping pharmaceutical companies better reach, engage and understand physicians. Together Goldstone and Gullapalli […]
Sven‘s insight: These types of simple tools are really useful for our Pharma Marketer to break down the spychological barriers of social media listening. Jonathan Richman did a great one, when he was stretching the limits with Dose of Digital, for off-label promotion (http://www.doseofdigital.com/2012/01/translating-fda-social-media-guidance/). With simple tools like this in place, a handful of procedures […]
The pharmaceutical industry’s understanding and adoption of multichannel strategy is, at best, variable. While more enlightened organisations are trying hard to challenge the old models of sales and marketing, others are stubbornly sitting on their hands and persisting with tried-and-tested traditional methodology. ….. In truth, it’s simply paper under glass. To progress, companies perhaps need […]
It’s that time of year again to prepare for your trip to Doctors 2.0 and You! Apart from melting into the magnificent Paris scene, with the wonderful gala evening sipping champagne on a Parisian landmark in the warm summer evenings (yes, the sun is actually going to materialize before the start of June!) surrounded by […]
There is a lot of data available about how physicians perceive and use digital technologies. Yet, less is known about how their perceptions and use patterns compare to other health providers. In addition, there is very little research on how things change when providers are passively observed utilizing the Web to research and consume medical […]
Sven‘s insight: Pharmaguy identifies where ROI might be more prevalent across Pfizer digital initiatives, while having the usual stab at shoddy execution. When you think about this simple analysis I have to say that Warren Buffet talks real sense! It’s the simple-to-understand stuff that drives business value. See on pharmamkting.blogspot.fr
This article is about pharma’s use of multichannel marketing. Sven‘s insight: Insightful article by Michelle from EPG Health Media. Looking at the overwhelming information here the task ahead is mammoth. Baby steps, baby steps. Try small things, test, measure, refine. As the article highlights, Pharma Markers are mostly influenced by past experience, so we need […]
