Global Multichannel Consumer Behaviour (Research/Purchase …

Wonderful insightful article on data-driven approach to multi-channel communication. In Pharma we have a long way to go, but much of this article can be applied with a bit of thought and persistence.

“Does your digital strategy match the consumer research to purchase journey? Who is the multichannel consumer? Is Search influential? Let data drive budgets!”

See on www.kaushik.net

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